Curly hair can be both a blessing and a curse. While it’s unique and beautiful, it can also be difficult to manage and style. This is where Tracee Ellis Ross’ Pattern Hair Care comes in. The actress and entrepreneur launched her hair care line in 2019 with the goal of providing high-quality products for curly, coily, and textured hair. Since its launch, Pattern Hair Care has quickly become a go-to for curly girls everywhere. Here’s why.
Representation Matters
One of the biggest reasons curly girls love Pattern Hair Care is because of Tracee Ellis Ross herself. As someone with curly hair, Ross understands the struggles that come with it, including finding the right products. By creating a hair care line specifically for textured hair, Ross is providing representation for an often-underserved market. Her brand is all about celebrating and embracing natural hair, which is something that many curly girls can relate to.
Tailored Products for Different Curl Patterns
Another reason Pattern Hair Care is so beloved is because the products are specifically designed for different curl patterns. From tight coils to loose waves, there’s a product that’s tailored to each specific curl type. This means that curly girls can find the right product for their hair without having to worry about it not working for their specific texture.
High-Quality Ingredients
Pattern Hair Care is also known for its high-quality ingredients. The products are free of sulfates, parabens, phthalates, mineral oil, and petroleum, which can be damaging to curly hair. Instead, Pattern Hair Care uses ingredients like aloe vera, jojoba oil, and shea butter to nourish and moisturize hair. The brand also uses a blend of essential oils, including bergamot, neroli, and patchouli, to create a refreshing and uplifting scent.
Inclusive Packaging
Another standout feature of Pattern Hair Care is its inclusive packaging. The brand’s bottles and jars are designed with a wide opening that makes it easier for people with curly hair to access the product. This is particularly important for those with thicker and coarser hair textures, which can require more product to achieve the desired results. The packaging also features images of women with different curl patterns and hair textures, further emphasizing the brand’s commitment to inclusivity.
Affordability
Finally, Pattern Hair Care is known for its affordability. While there are many high-end hair care brands on the market, Pattern Hair Care offers a range of products at a more affordable price point. This makes it accessible to a wider range of consumers, particularly those who may not have been able to afford high-quality hair care in the past.
In conclusion, Tracee Ellis Ross’ Pattern Hair Care has quickly become a beloved brand for curly girls everywhere. With its commitment to representation, tailored products for different curl patterns, high-quality ingredients, inclusive packaging, and affordability, it’s easy to see why. For curly girls who have struggled to find the right hair care products, Pattern Hair Care is a game-changer. It’s a reminder that curly hair is beautiful, and it deserves products that are specifically designed for its unique needs.
Mark Johnson 
Jennifer Lee